Jokes aside — In 2024 a YC startup who became a client graced me with the opportunity to try something crazy.
The goal was to target niche channels that others would have considered too low ROI.
My plan was to build a system that used AI to automate content production for each channel.
It worked. Once scaled we were posting about 15 times per day on subreddits, X communities, and other similar places.
We were getting about 4 Million impressions and 200 users per month.
It’s no viral AirBnB-like growth story.
But it was that companies 2nd largest customer acquisition channel (as soon as we launched it!), and cost less than $30/mo to run.
So now I’m here, starting this newsletter where I will expand on this work, document it, and share it with you.
My first post will be a full breakdown of how you can run the campaign I just described for yourself.